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iPhone 16 estimated resale price in July 2025

iPhone 16 and market outlook

For all operators in the market who want to keep growing, we have your back! The iPhone 16 is about to come out. Every new Apple product launched in the market causes the old models to reprice. The repricing intensity varies depending on key factors that historically influence resale values, such as supply chain disruptions, market demand, and changes in consumer preferences. When factoring in also the EU USB-C directive, in Europe we are more on the supply constrained side, meaning there is far more demand than the actual supply available. All things point to resale values to hold consistently for a while. Rising competition from ex EU players and novel retailer/telco/manufacturer partnerships could stress test your margins going forward. Enough of the analyst hat, let's put the data insights hat on. 


Data, data, data

We compared the retail resale values of the grade A iPhone 14 128 GB with the grade A iPhone 15 128 GB in the last 365 days in Europe. Our analysis starts from when each model is available in the secondary market so numbers will differ if we would have benchmarked against brand new retail prices instead. You may notice that iPhone 15 data only starts from September 2023 (its launch).


We have found these main callouts:
  • iPhone 14 and 15 have an average depreciation rate of 2.3% per month
  • Resale values have been rising in the summer (from June 2024 onwards)
Specifically, 
  • iPhone 14 depreciated about 25% in 12 months
  • iPhone 15 depreciated about 20% in 8 months
Not all years are the same, but if we have to make a forecast based on these data points, we could say that in July 2025, the iPhone 16 128 GB will be worth 25% less than it is first resale price in the secondary market. And the N-1, N-2 models (iPhone 15 and iPhone 14 respectively), will depreciate another 25% in the same time period. We had a quick look also at other storage configurations and similar callouts seem to apply. There are also rumors that an iPhone 16 128 GB will never exist as Apple could choose the minimum storage to be 256 GB. 

iPhone 15, iPhone 14 resale value after 1 year from Apple official release. Depreciation in the secondary market.

Beliefs

We believe a more transparent and safer secondary market will consolidate and mature its appeal onto the mass market. That is why we release periodically data insights here and on our LinkedIn page.


Data is king when it comes to protecting your margins in the secondary market: no clear standards or regulations, fair and unfair competition from left and right. The refurbished market for consumer electronics keeps growing more than 20% YoY and Apple and Samsung took notice. It is only a matter of time before more stringent manufacturer requirements or technology is used by those giants to capture more of the value created in the recommerce market themselves. The way we counterbalance their market power is with 3 things: data quality, personalisation of pricing strategies and automation with our APIs.  

Elena Renner

Customer Success Specialist