Depreciation curve
Market IntelligencePricing Models
Depreciation curve is the rate and pattern at which a specific device model loses resale value over time, usually expressed against months since launch as a percentage of original retail price.
All smartphone models depreciate, but curve shape varies by brand and segment. Flagship iPhones typically decline more slowly than comparable Android models, and curves often steepen around two predictable events: successor model announcements and end-of-support milestones. Understanding model-specific depreciation curves lets pricing teams move proactively on buyback and resale prices before major market shifts are fully reflected in competitor pricing.